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Unlike other Southern film industries, big budget films in Telugu have turned out to be big success at the Box Office. Films such as Naayak, Seethamma Vakitlo Sirimalle Chettu (SVSC) and Mirchi kept the cash registers ringing through their run. "I was overwhelmed with the response SVSC received from the audiences. I never anticipated the film will be such a hit, but it proved me wrong. It collected over Rs.50 crore on an average investment," IANS quptes producer Dil Raju as saying.
A multi-starrer family-drama, SVSC touched the hearts with an uplifting story, while commercial entertainers such as Ram Charan Teja's Naayak and Prabhas-starrer Mirchi, with a blend of action and comedy, impressed the masses. "Naayak raked in close to Rs.60 crore worldwide on an investment of Rs.35 crore, while Mirchi, made on a budget of Rs.30 crore, collected approximately Rs.45 crore," a distributor of both the films told IANS.
Mirchi resurrected Prabhas' dwindling career after his big-budget Telugu action-drama Rebel bombed at the Box Office. Other notable films in Telugu include Manchu Lakshmi's Gundello Godari (GG), a love story set against the 1986 Godavari floods, and crime-comedy Swamy Ra Ra. "GG had a good opening garnering over Rs.10 crore in its first weekend, but couldn't sustain, while Swamy Ra Ra, made on a budget of Rs.3 crore to Rs.4 crore broke even in two weeks of its release," said Trinath.
A few Telugu films were high on expectations, but turned out to be duds. To name, Ram Pothineni starrer Ongole Gitta and Jabardasth featuring Siddharth and Samantha in leads are a couple of such movies that turned out to be disasters at the Box Office.