The trend of item numbers in Tollywood dates back to 1970s and the experts from the industry opine that reviving this trend has proved beneficial in recent years. These kind of songs have a key role in the success of movies. Many Telugu filmmakers treat them as one of their success mantras. They release the dance numbers to create hype for their films. The success of the item songs will have a big impact of trade dynamics of any Telugu films.
Like every year, 2013 has also seen a huge number of such special numbers. As many as 30 item songs have been included in various Telugu movies this year, but not many of them are successful. A few of them have proved to be a big hit and have successfully driven the audience crazy towards the theatres, thereby boosting the collection of a few movies at the Box Office. Experts opine that besides the heroes' popularity, the item songs helped them grab eyeballs of film goers.
Despite facing many hiccups in 2013, the Telugu film industry has scored several hit movies like Attarintiki Daredi, Mirchi, Naayak, Baadshah, Balupu, Gunde Jaari Gallanthayyinde, Gundello Godari and Bhai. And Pandits from the industry feel that items have a share in the success of these films. We bring you the pictures and details of these hit item numbers. Continue to see them in the slideshow.
Its time to party
Attarintiki Daredi has been the highest grosser of 2013. Besides the Pawanmania, the huge success of its item number 'Its time to party...' help the makers to drive the audience to theatres. Composed by Devi Sri Prasad, this song featured Mumtaz, Hamsa Nandini, Samantha and Pranitha alongside Pawan.
Mirchi Title Track
Chinna Ponnu has crooned the title track of Mirchi, while Devi Sri Prasad composed music for this item song, which featured Hamsa Nandini with Prabhas.
The item song 'Welcome Kanakam' in Baadshah has become the most popular number of the year. Composed by S Thaman, the song has Bhaskarabhatla's trendy lyrics, and Soumya Rao and Jaspreet Jasz's voice. Nicole Amy Madell has grooved to the tunes of the track alongside Junior NTR.
'Nellore' is a hot item number from the movie Naayak and Charmi is seen alongside Ram Charan Teja in the dance number.
Top Lechipoddi from the film Iddarammayilatho is another hit item number of the year. This song features Allu Arjun and Catherine Tresa.
Lucky Lucky Rai
Lucky Lucky Rai is an item number from Ravi Teja's hit Telugu movie Balupu. Actress Lakshmi Rai is see groving to tunes of S S Thaman in this track.
Ding Ding Ding
'Ding Ding Ding' from Gunde Jaari Gallanthayyinde has become one of the hit numbers of the year. The song features International Badminton player Jwala Gutta with actor Nitin.
Aa Eedhi Kurrodu
Aa Eedhi Kurrodu is an item songs from Lakshmi Manchu's Gundello Godari. This song features a newbie with Sundeep Kishan.
Most Wanted is popular dance number from the movie Bhai and this song features hot item girl Hamsa Nandini alongside Nagarjuna.
Baadshah Title Track
The title track of Baadshah is another dance number in the movie. This song featured actress Meenakshi Dixit alongside Junior NTR.