Avataram Will Be On Par With International Standards: Kodi Ramakrishna

Veteran Telugu filmmaker Kodi Ramakrishna is known for churning out Blockbusters like Ammoru and Arundhati in mythology and fantasy genres, but he says that the success of any film depends on its 'story' and 'execution', but not on genre. The director says that the production quality of his upcoming movie Avataram made on par with international projects.

Kodi Ramakrishna said, "I don't think genres have anything to do with the prospect of a film at the box office. It's the story and how it's executed that eventually decides the fate of a film. We've had so many films across several genres not doing well because of a weak story."

Kodi Ramakrishna's upcoming Telugu film Avataram is in the science fiction genre. The filmmaker added, "I have made films across several genres. Some of my best films have been in the fantasy genre, but that doesn't prove that I can only make films in it. I don't think any director would agree to the fact that genre decides the fate of a film."

While his films such as Ammoru and Arundhati were lauded by critics as well as audiences, his other notable films such as Anji and Devi Putrudu turned out to be duds. Avataram, which features senior actress Bhanupriya in the lead, is set against the backdrop of a meteor colliding with planet Earth.

The filmmaker said, "The production quality will be at par with international projects. It will be a visual delight for the audience. We have collaborated with international visual effects experts for the film."