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The producer of hit movie Manam created a new trend by releasing the movie in a limited number of cinema halls in the first week and based on the viewers response, they increased the number of screens in the second week. This business strategy yielded them good results. The makers of Drushyam adopted the same strategy, which has worked out wonders for the film at the Box Office in the first week.
Released in a limited number of theatres on July 11, Drushyam, which is a remake of Mohanlal's Malayalam film Drishyam, debuted with a decent amount of occupancy on Friday. The Venkatesh and Meena starrer got positive reviews from viewers and critics and maintained rock-steady on the following days. It has collected approximately Rs 9.5 crores nett at the worldwide Box Office in seven days.
Drushyam is suspense thriller movie, which is a treat for Telugu audience. In its opening day, the film has made better business in A Centres (multiplexes) than its collection in single screens across the state. After reading through the viewers' response, the producers have plan to increase its screen count in the second week. With no big release this Friday, they hope that the film will continue to do well at the Box Office.
The movie Drushyam has been made with a with a medium budget of Rs 6 crores and producer Suresh Babu has reportedly shelled out around Rs 3-4 crores on its promotions. Venkatesh has got satellite deal as his remuneration and he has sold these rights for Rs 5.50 crores to a leading channel. Meanwhile, the film has record its production and publicity cost and small margin of profit share from its theatrical run for seven days.