The
producer
of
hit
movie
Manam
created
a
new
trend
by
releasing
the
movie
in
a
limited
number
of
cinema
halls
in
the
first
week
and
based
on
the
viewers
response,
they
increased
the
number
of
screens
in
the
second
week.
This
business
strategy
yielded
them
good
results.
The
makers
of
Drushyam
adopted
the
same
strategy,
which
has
worked
out
wonders
for
the
film
at
the
Box
Office
in
the
first
week.
Released
in
a
limited
number
of
theatres
on
July
11,
Drushyam,
which
is
a
remake
of
Mohanlal's
Malayalam
film
Drishyam,
debuted
with
a
decent
amount
of
occupancy
on
Friday.
The
Venkatesh
and
Meena
starrer
got
positive
reviews
from
viewers
and
critics
and
maintained
rock-steady
on
the
following
days.
It
has
collected
approximately
Rs
9.5
crores
nett
at
the
worldwide
Box
Office
in
seven
days.
Drushyam
is
suspense
thriller
movie,
which
is
a
treat
for
Telugu
audience.
In
its
opening
day,
the
film
has
made
better
business
in
A
Centres
(multiplexes)
than
its
collection
in
single
screens
across
the
state.
After
reading
through
the
viewers'
response,
the
producers
have
plan
to
increase
its
screen
count
in
the
second
week.
With
no
big
release
this
Friday,
they
hope
that
the
film
will
continue
to
do
well
at
the
Box
Office.
The
movie
Drushyam
has
been
made
with
a
with
a
medium
budget
of
Rs
6
crores
and
producer
Suresh
Babu
has
reportedly
shelled
out
around
Rs
3-4
crores
on
its
promotions.
Venkatesh
has
got
satellite
deal
as
his
remuneration
and
he
has
sold
these
rights
for
Rs
5.50
crores
to
a
leading
channel.
Meanwhile,
the
film
has
record
its
production
and
publicity
cost
and
small
margin
of
profit
share
from
its
theatrical
run
for
seven
days.