Gangaraju Gushes About Chandamama Lo Amrutham Game
News
oi-IANS
By Ians English
After
Indian
films
Krrish
3
and
Kochadaiiyaan,
Telugu
comedy-drama
Chandamama
Lo
Amrutham
gets
a
web
game
titled
'Amrutham
-
The
Game',
which
will
be
used
as
an
innovative
marketing
tool
to
promote
the
film,
which
is
based
on
popular
Telugu
sitcom
Amrutham
and
the
film's
director
Gunnam
Gangaraju
says
the
game
will
create
the
much
needed
pre-release
buzz
for
the
film.
Talking
about
his
promotional
strategy
for
Chandamama
Lo
Amrutham,
director
Gangaraju
told
IANS,
"How
long
can
we
rely
on
traditional
promotional
strategy
to
market
our
films?
Besides
reading
about
a
particular
film
in
papers,
audiences
have
to
create
a
bond
with
the
film
even
before
its
release.
I
think
that's
only
possible
through
a
game,
which
will
help
create
good
pre-release
buzz
as
well."
Also
produced
by
Gangaraju,
the
film
features
Srinivasa
Avasarala,
Dhanya
Balakrishnan,
Harish
and
Vasu
Inturi
in
the
lead
roles.
Gangaraju
added,
"We
have
designed
the
game
in
such
a
way
that
even
the
characters
in
it
are
named
after
the
characters
in
the
film.
By
doing
so,
you
are
allowing
the
audience
to
connect
with
the
characters
even
before
the
release
of
the
movie."
Inspired
by
Temple
Run,
'Amrutham
-
The
Game'
will
see
characters
running
and
collecting
'idlis'
to
earn
maximum
points.