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Addressing the media on the teaser launch of Rough, the excited father said, "Aadhi has always dreamt of acting in a full fledged action entertainer. I'm confident that Rough will turn out to be a game changer in Aadhi's career. Director Subbareddy has done a fabulous job and the movie has shaped up very well. I'm confident that this film will turn out to be the biggest blockbuster in Aadhi's career, like Khaidi was for Chiranjeevi and Police Story for me."
Aadhi and Rakul Preet Singh are playing the lead roles in the movie. The film has many commercial elements, and it will definitely connects with audience, say reports. Subbareddy is directing and Abhilash is producing the movie under the banner of Sridevi Entertainments.
Will Rough starring Aadhi turns out to be a potential hit just like Chiranjeevi's Khaidi?