Unlike
the
typical
strategy
of
producers
to
distribute
large
number
of
prints
to
screens
in
one
go
to
capture
the
opening
weekend
ticket
sales,
Manam
makers
adopted
a
different
strategy
to
release
with
limited
number
of
screens
and
scale
it
up
with
extra
screens
after
reading
the
pulse
of
the
audience
and
theatre
buzz
garnered
in
real
terms.
This
unconventional
distribution
strategy
seems
to
have
paid
off
producer
Akkineni
Nagarjuna.
With
the
talk
of
A
and
B
centers
ticket
rush
to
watch
Manam,
even
C
centers
do
not
want
to
be
left
behind.
The
demand
for
Manam
has
been
growing
consistently
across
urban
and
rural
pockets,
thanks
to
word
of
mouth
hype
and
reviews
from
media
and
industry
pundits.
According
to
screen
owners,
the
demand
from
C
centers
is
equally
strong
and
the
makers
of
the
film
will
be
releasing
more
prints
this
week
to
cater
to
the
movie
audience
demand
to
watch
Manam.
Manam
recorded
a
20%
hike
in
ticket
sales
even
on
Monday
and
it
is
something
never
heard
of
in
recent
times.
One
hears
the
movie
ticket
has
been
selling
at
premium
in
many
of
the
single
screen
in
rural
areas.
The
movie
released
in
600
screens
and
will
add
20%
more
screens
for
the
coming
week.
Directed
by
Vikram
Kumar,
Manam
starring
legendary
actor
Akkineni
Nageswara
Rao,
Nagarjuna
and
Naga
Chaitanya,
had
a
grand
opening
on
May
23
releasing
to
packed
houses
across
many
cities
and
theatres
in
US.