RGV's Ice Cream - Example For Working Model: Rajamouli

Ace filmmaker SS Rajamouli is in accord with his counterpart Ram Gopal Varma's (RGV) philosophy that money and establishment are not required to make a film and that story and determination matter the most. The director, who is busy with the shooting of his upcoming movie Baahubali, says that aspiring filmmakers should follow RGV's working model for his latest release Ice Cream.

Following the criticism he received for his latest Telugu release Ice Cream, RGV recently spoke at length about the business model he follows for his films. On Saturday, Ram Gopal Varma released a 26.50 minute video on YouTube, which shows the director revealing how one can make a movie on a minimised budget.

SS Rajamouli tweeted, "Watched http://youtu.be/JgvRzUR7jMA By @RGVzoomin 3times since last night. All the aspirational film makers out there watch this carefully." He added, "This can be the foundation for a parallel film industry that can emerge which can even challenge the traditional one in a few years time."

SS Rajamouli continued, "Money and establishment is not required to make a film, but a story and determination. @RGVzoomin shows you how. And don't take icecream as an example for its content..but as a working model.." He added, "Sir, I think both the industries will co exist constantly challenging each other.@RGVzoomin The no budget industry, if it comes into being will thrive on content. The life line of traditional industry is glamour. Both of which r in abundance guaranteeing our survival. (sic)"

RGV's Ice Cream is a horror thriller film starring actor Navdeep and Tejaswi Madivada in the lead roles. Produced by T Rama Satyanarayana, the film has been made on a shoe-string budget of Rs 1.5 crore. Despite getting negative response from the viewers, the movie has managed to recover its production cost from its theatrical run in the first week.