India
based
24
Frames
Factory,
India's
leading
regional
film
production
and
distribution
player
has
launched
its
US
distribution
company
24
Frames
Factory
LLC.
The
American
operations
will
focus
on
independent
films
and
their
own
production
distribution
in
cinema
theaters.
Rowdy
will
be
the
first
official
film
to
be
distributed
by
the
company,
which
has
plans
to
distribute
12-15
films
a
year.
A
new
US
operational
head
has
already
begun
work
from
its
New
Jersey
office.
The
company
also
announced
plans
to
establish
operations
in
Los
Angeles
shortly.
This
new
arm
is
a
strategic
move
to
support
the
development
and
monetization
of
24
Frames
Factory's
swelling
film
properties
and
its
future
film
acquisitions
portfolio.
The
company
currently
owns
a
superb
industry
reputation
and
an
incredible
strong
portfolio
of
films.
Making
the
announcement,
Vishnu
Manchu
said
"Given
the
hunger
for
Indian
films
that
are
made
by
independent
film
makers
and
production
companies
like
us,
and
the
fact
we
are
now
financing
a
large
proportion
of
productions,
we
no
longer
see
the
value
working
with
other
distributors.
So
setting
up
a
distribution
arm
is
a
natural
progression
for
24
Frames
Factory
business
expansion
and
growth
as
a
media
and
entertainment
powerhouse
globally."
24
Frames
Factory
targets
to
distribute
two
or
three
major-scale
films
with
big
star
cast
every
year.
Those
will
be
the
main
business
surrounded
by
other
middle-size
titles
with
a
clear
distinction
of
genre
and
concept
such
as
action,
comedy
and
pop
corn
entertainers.
"The
spotlight
thrown
onto
classic
India
films
especially
from
the
south
of
India
like
Telugu
films
popularity
in
the
US
have
energized
this
industry,"
Vishnu
added.
"24
Frames
Factory
work
on
entertainment
genre
is
now
a
reference
in
south
of
India.
We
felt
it
is
natural
for
us
to
expand
this
to
new
markets
especially
US
where
we
have
large
number
of
Indian
Residents."
Vishnu
stated.
Founded
by
Vishnu
Manchu,
24
Frames
Factory
has
already
launched
several
initiatives
in
India
to
expand
its
business,
creating
an
in-house
production,
post
production
and
digital
studios,
most
recently
launching
international
sales
operations.