Ram Charan has been undeniably the reigning king of box office in Telugu states. However, he failed to register a decent fan base overseas. In fact he is the only star hero who did not yet score a million dollars film in US.
Looks like the hero has decided to turn the overseas market also in his favor and is taking every necessary step to achieve it. His forthcoming release Bruce Lee, which is slated to hit screens on 16 October is going to get a huge release in USA.
Great India films has bagged the rights and is gearing up to release in 220 plus screens in US. Also, Sreenu Vaitla's films has previously garnered phenomenal figures overseas which helped in further increasing the scale of Bruce Lee's business.
Apparently, this is the first release of Ram Charan which premiers on Thursday in USA. All the other releases of the star have had Wednesday premieres, resulting in poor performance.
Megastar Chiranjeevi's cameo, Sreenu Vaitla's trade mark comedy, Ram Charan's dances stands the main attractions of the film while the already released audio became a thumping success.
On the other hand, Ram Charan might make an overseas visit soon after the release the Bruce Lee, to strengthen his market in the western land. Now isn't that a great planning? Let's wait and see how far he will succeed in attracting the crowds.