The music launch date coincides with the auspicious occasion of Ganesh Chaturthi. The team zeroed in on Vishakhapatnam as the location to release the audio because the city has a unique connection with World War II era.
"The city was the target of a Japanese air raid and a number of bombs were dropped on the port city, to target Allied warships. A bomb failed to explode and it is still present in a museum in Vishakhapatnam. The team, therefore, selected the city for the audio launch," read a statement.
Kanche is set against the backdrop of World War II, with Varun playing the role of an Indian solider in the British army. The film, which is slated for worldwide release on October 2, has music by Chirantan Bhatt.
Jagarlamudi Sai Babu and Rajiv Reddy have produced the film on First Frame Entertainments banner. The audio album will be released through Aditya Music.