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It is known that Allu Arjun was a hot topic a few days among the films, as he attracted a row by voicing his opinions against the enthusiastic behaviour of some Pawan Kalyan fans.
When fans repeatedly forced him to talk about Pawan Kalyan, by chanting 'Powerstar' slogans at a mega event, Allu Arjun retorted them saying 'Cheppanu Brother', which has become a catchphrase from then, for many trolls and memes.
Allari Naresh's upcoming release Selfie Raja cleverly encashed the popularity of the row and used the word for a comedy track in their film. Since the theatrical trailer of the film, which released yesterday featured the 'Cheppanu Brother' dialogue as the punch line at the end, the topic has once again started trending on the social networking sites.
But, Pawan Kalyan fans also have got over their anger by now and the dialogue is being enjoyed by everyone ,and the trailer of Selfie Raja impressed its target audience big time.
Looks like Allari Naresh, who is longing for a hit from a while, is having a promising film in hand this time. Slated to release on 15 July, Selfie Raja is touted to be an out-and-out comedy entertainer.