If
you
can
recall,
talking
at
an
event,
NTR
has
made
a
statement
that
even
Sukumar's
flops
will
have
respect.
True
that!
Though
his
films
backfired
at
the
box-office
several
times,
he
never
failed
at
winning
appreciation
from
the
audiences
and
the
critics.
Now
that's
quite
tricky.
You
might
have
a
question,
whether
the
box-office
isn't
the
verdict
of
the
audience.
Maybe
not
all
the
time
is
our
answer.
Apparently,
Nannaku
Prematho's
box-office
run
is
almost
coming
to
an
end
and
it
has
already
garnered
50
Cr,
which
is
the
highest
grosser
in
NTR's
career.
No
doubt
the
figure
is
huge.
But,
the
film
needs
to
collect
more
than
54
Cr
to
be
called
a
hit
because
of
the
budget
involved
in
its
making
and
the
rates
it
was
sold
for.
We
have
learnt
that,
80
percent
of
the
film's
distributors
are
yet
to
enter
the
profit
zone,
while
the
film
managed
to
break
even
in
areas
like
East
Godavari,
Overseas
and
Karnataka.
So,
Nannaku
Prematho
too
might
end
up
being
called
a
'proud
flop'
in
Sukumar's
career,
even
after
collecting
50
Cr
at
the
box-office.
Isn't
this
box-office
thing
quite
crazy?
Well!
We
think
so
too,
but
after
all,
entertainment
is
a
business.
Though
Sukumar's
earlier
film
1
Nenokkadine
ended
up
as
a
disaster
at
the
box-office,
it
earned
him
critical
acclaim
as
well
as
good
revenues
at
the
overseas
market,
which
brought
him
another
star
hero
on
board
and
that's
how
Nannaku
Prematho
happened.
We
have
observed
Sukumar
has
corrected
a
few
of
his
mistakes
in
Nannaku
Prematho.
However,
this
'proud
flop'
tag
is
still
haunting
the
director.
Apparently,
only
he
has
to
say
if
it
as
a
boon
or
bane.
But
it
is
clea
that
the
distributors
are
in
risk.
Also,
tell
us
in
comments
what
you
think
about
Sukumar's
films
and
the
dichotomy.