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Bahubali 2 Creates Records Even Before Release!

By: Mayur Javali
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It's time for some waves, and a tsunami of records at the box office. The biggest movie of Indian cinema in terms of revenue generation, even before its release has started creating records at the pre-biz and booking arenas.

The SS Rajamouli directorial magnum opus, Bahubali 2: The Conclusion has set some straight records and has as well made it a gigantic task for the upcoming movies to touch its mammoth records.

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If Bahubali 1: The Beginning earned an overall share of 302 Crores WW with a gross value of close to 600 Cr, the pre-release business of Bahubali 2 has touched a whopping 500 Cr which includes that of theatrical cost, satellite value, audio, VR, animated series and books etc.

The humongous theatrical value of AP/TG circuit alone is estimated at 122 Cr which is highest ever for any Indian movie in a single state. Digging upon certain trade facts, no Telugu movie's entire pre-release business has touched the said amount.

Though there were talks of forming a committee to cap ticket prices in the AP region, distributors of the said region for BB2 have got the government convinced to action upon the plan post the epic movie. The movie is seemed to set another record of embracing 6 shows a day in AP and 5 shows a day in TS for the first three days.

The Karnataka region's rights stands at 36 Cr and the distributors are confident of recovering the cost since the first part of the franchise had collected a share of 40Cr. With the hype and hoola and the being a summer release without any stiff competition from other big releases, the movie is expected to rake in the required amount.

It has also been confirmed that, the visual extravaganza has got itself a distinction of enjoying the widest ever release in the state with Bangalore alone screening the movie in 850 odd screens surpassing the previous best of Kabali's 580 odd screens.

If Tamil Nadu theatricals are estimated at 47 Cr then the Kerala region has purchased it for 11 Cr which is still the highest for any dubbed/non-Malayalam movie. Tamil Nadu could well be a major contributor as the movie franchise consists of actors such as Ramya Krishnan, Nasser, Satyaraj etc., who are Tamil actors and the other lead characters are well-known in the Kollywood circle.

The rest of the India and rest of world theatrical rights are sold at 90 Cr but its North America zone (USA and Canada) which is sold at a monstrous 44 Cr. Part 1 had raked in a gargantuan 7 M USD and the makers seem to be pretty confident that the most expected movie of the year could be the first flick to earn a gross figure of 10 M USD.

The Telugu and Tamil satellite rights are sold at 28 Cr combined, whilst the Hindi price of the same stands at a colossal 50 Cr.

With such massive business figures involved, the movie is required to fetch in over 360 Cr to attain the hit status at the box office and a massive number of over 540 Cr worldwide share to carry the tag of "a blockbuster".

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