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Cinema is now witnessing a huge change in terms of business aspects. Gone are the days when movies used to complete and celebrate 100-175 days in cinema halls. The business of cinema has now come to a 7 day box office. Only an extremely well-crafted cinema enjoys an unprecedented long run. Cinema with big stars gets wider release and is in a situation to get 60-70% of the invested money in its initial weekend.
So, the more audience you command, the more business you get and a wider opening you enjoy. Of late, this seems to be the mantra being chanted by some of the T-Town stars.
Switch the story to its K-Town counterparts, both Rajinikanth and Kamal Hassan were successful in establishing a huge market in all four southern states, some part of north and the overseas. Suriya is the only probable star of this generation who has captured market grip overall like the former stars. At present, it is Rajini and Suriya who enjoys overall popularity from Kollywood.
A similar move is being attempted from two of the Tollywood stars. Mahesh Babu who was the first Telugu star to open wider market doors overseas with Athadu and Allu Arjun who was the first one to knock at the doors of God's own country, Kerala, are now stepping their foot into Tamil soil.
Both Mahesh Babu and Allu Arjun enjoys decent popularity pan India wide as their names and have been registered in the minds of audience through social media. Now is the time for them to extend the fame to box office prospects.
Mahesh Babu who has joined hands with AR Murugadoss for his upcoming Tamil-Telugu Bilingual will see a massive release in Tamil Nadu as well. The makers have roped in both technicians and cast from either industries to fit the nativity and connectivity with either audiences. Mahesh who is already a distinctively known face amongst Tamil urban youth via social media, is trying to set a strong foot into the Tamil filmdom. One can expect a 200 Cr grosser with the help of positive word of mouth post release of the movie.
Allu Arjun, who has airm grip over the market of AP/Telangana, Karnataka and Kerala will shortly be establishing himself with the N.Lingusamy directorial venture. This Tamil-Telugu bilingual project will go on floors post Duvvada Jagannadham completion, which should ideally set tone for Arjun's market expansion.
One must acknowledge the fact that Tamil Industry is the second biggest domestic market in South India and with Rajamouli's magical, Bahubali being given a solid opening market for Telugu dubbed movies in Tamil Nadu, now with both Mahesh and Bunny coming up with almost direct movies, one can hope for a warm reception from Tamil fans which in turn paves path for fellow actors to follow the route.