The upcoming Pawan Kalyan-Trivikram Srinivas movie, PSPK25, is rumoured to have made a huge pre-release business.
News
oi-Lekhaka
By Mayur Javali
With
the
advent
of
the
Baahubali
series
in
Tollywood,
not
just
the
art
of
cinema
making
but
the
business
avenue
of
cinema
too
has
expanded
its
roots
in
the
widest
possible
manner.
Be
it
the
pre-release
business,
opening
day
collections
or
the
overall
earner
of
a
movie
at
the
box
office,
everything
has
propelled
drastically.
Before
the
release
of
Baahubali,
the
day
1
share
of
AP/TG
stood
at
a
decent
10
odd
Crores,
which
was
held
by
Pawan
Kalyan-Trivikram's
Attarintiki
Daredi,
which
was
surpassed
by
the
mighty
Baahubali
by
over
200%.
The
day
1
AP/TG's
share
of
Baahubali
was
a
gigantic
22
Cr
which
was
massive
by
any
yardstick.
It
was
from
that
point
where
the
release
of
biggies
witnessed
massive
openings.
Now
that
Baahubali
2
had
earned
a
colossal
Day
1
share
of
43
Cr,
trade
circuits
estimate
that
the
openings
of
big
star
movies
will
be
gigantic.
This
has
paved
way
for
bigger
production
values
and
in
turn
commands
massive
pre-release
business.
The
first
movie
to
join
the
bandwagon
is
Powerstar
Pawan
Kalyan
and
Trivikram
Srinivas's
yet
to
be
titled
movie.
The
movie's
shooting
is
moving
at
a
brisk
pace
and
the
buyers
from
different
parts
of
the
geography
are
said
to
have
shown
keen
interest
in
bagging
the
lucrative
offer.
It's
always
a
known
fact
that
the
combo
of
Pawan
Kalyan-Trivikram
is
one
of
the
most
excited
and
anticipated
duos
of
T-Town
as
their
previous
outings,
Jalsa
and
Attarintiki
Daredi,
were
the
second
best
grosser
and
industry
hit
of
its
time
respectively.
Kalyan
and
Trivikram
share
a
good
rapport
off-screen
as
well
which
only
results
in
a
formidable
on-screen
output.
If
sources
are
to
be
believed,
then
the
25th
movie
of
Pawan
Kalyan
is
being
sold
for
a
jaw
dropping
amount
of
50
Cr
in
the
coastal
Andhra
circuit
itself.
The
all
India
theatrical
rights
are
eyed
at
a
huge
110
Cr
while
the
overseas,
satellite
and
digital
rights
of
the
movie
are
expected
to
fetch
in
a
rock
solid
150
Cr.
If
the
deal
materializes,
then
this
could
be
the
first
South
Indian
non-Rajamouli
and
non-Rajini
movie
to
enter
into
the
150
Cr
pre-release
business
club.
However,
it
is
also
to
be
noted
that
the
central
government
would
be
implementing
GST
from
July
1,
which
is
going
to
have
a
huge
negative
impact
on
the
trade
of
South
Indian
films.
The
tax
slab
is
somewhere
between
12-14%
which
is
bare
minimal
where
in
the
implementation
of
GST
would
only
ensure
a
tax
of
28%.
This
would
reduce
the
distributor
share
even
further
and
a
massive
pre-release
business
would
only
elevate
the
risk
factor.
The
movie
should
achieve
extraordinary
talk
upon
its
theatrical
release
and
will
be
required
to
maintain
the
momentum
to
recover
the
theatrical
costs
for
it
to
achieve
the
'hit'
status.