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It is an open secret that the dashing Nagarjuna is one of the biggest and most celebrated names in Tollywood today. Affectionately referred to as 'King', the veteran star enjoys an awesome fan following thanks to his drool-worthy looks, evergreen personality, cool nature and mesmerising performances. Over the years, he has starred in several big-time films and this has made him an inseparable part of Telugu cinema. Now, he is in the limelight for a rather disappointing reason.
His film Devadas, which hit the screens on September 27, 2018, has failed to live up to the expectations. Here is the complete report.
Final Box Office Collections
According to the latest trade reports, Devadas managed to gross nearly Rs 48 Crore at the Worldwide box office and ended with a share of merely Rs 26.2 Crore. As per the initial estimates it's managed to recover only 69 per cent of the investment and ended up being a commercial failure.
What Went Wrong?
Devadas got off to a decent start at the box office and raked in nearly Rs 11.54 Crore at the worldwide box office and became the highest opener of Nags' career. However, it did not show exceptional growth in the subsequent days and this seems to have resulted in its downfall. The WOM was decent but not phenomenal. And, this too might have gone against Devadas.
A Big Setback For Nani And Nagarjuna
The lacklustre performance of Devadas is bound to leave Akkineni fans in a state of shock. The film is Nagarjuna's second consecutive box office disappointment. However, as he is a bona fide brand in his own right, the failure is unlikely to affect him too much. Similarly, Nani too is a popular name and the debacle is unlikely to affect his standing in the industry.
The Way Ahead...
Nagarjuna currently has Dhanush's next directorial venture and the Hindi film Brahmāstra in his kitty. These are big films and they might help Nagarjuna put the Devadas fiasco behind him. On the other hand, Nani will next be seen in Jersey.