It
is
an
open
secret
that
the
dashing
Nagarjuna
is
one
of
the
biggest
and
most
celebrated
names
in
Tollywood
today.
Affectionately
referred
to
as
'King',
the
veteran
star
enjoys
an
awesome
fan
following
thanks
to
his
drool-worthy
looks,
evergreen
personality,
cool
nature
and
mesmerising
performances.
Over
the
years,
he
has
starred
in
several
big-time
films
and
this
has
made
him
an
inseparable
part
of
Telugu
cinema.
Now,
he
is
in
the
limelight
for
a
rather
disappointing
reason.
His
film
Devadas,
which
hit
the
screens
on
September
27,
2018,
has
failed
to
live
up
to
the
expectations.
Here
is
the
complete
report.
Final
Box
Office
Collections
According
to
the
latest
trade
reports,
Devadas
managed
to
gross
nearly
Rs
48
Crore
at
the
Worldwide
box
office
and
ended
with
a
share
of
merely
Rs
26.2
Crore.
As
per
the
initial
estimates
it's
managed
to
recover
only
69
per
cent
of
the
investment
and
ended
up
being
a
commercial
failure.
What
Went
Wrong?
Devadas
got
off
to
a
decent
start
at
the
box
office
and
raked
in
nearly
Rs
11.54
Crore
at
the
worldwide
box
office
and
became
the
highest
opener
of
Nags'
career.
However,
it
did
not
show
exceptional
growth
in
the
subsequent
days
and
this
seems
to
have
resulted
in
its
downfall.
The
WOM
was
decent
but
not
phenomenal.
And,
this
too
might
have
gone
against
Devadas.
A
Big
Setback
For
Nani
And
Nagarjuna
The
lacklustre
performance
of
Devadas
is
bound
to
leave
Akkineni
fans
in
a
state
of
shock.
The
film
is
Nagarjuna's
second
consecutive
box
office
disappointment.
However,
as
he
is
a
bona
fide
brand
in
his
own
right,
the
failure
is
unlikely
to
affect
him
too
much.
Similarly,
Nani
too
is
a
popular
name
and
the
debacle
is
unlikely
to
affect
his
standing
in
the
industry.
The
Way
Ahead...
Nagarjuna
currently
has
Dhanush's
next
directorial
venture
and
the
Hindi
film
Brahmāstra
in
his
kitty.
These
are
big
films
and
they
might
help
Nagarjuna
put
the
Devadas
fiasco
behind
him.
On
the
other
hand,
Nani
will
next
be
seen
in
Jersey.