This August, Vijay Deverakonda became the talk of the town for the right reasons when the romantic-comedy Geetha Govindam opened to a good response at the box office and emerged as a big hit. However, in October, he suffered a huge setback when NOTA bombed at the box officeand failed to impress the critics. The film was a political-thriller and just did not lick with the target audience. At present, the 'Rowdy' is in the limelight because of his latest release Taxiwala.
The film is doing extremely well at the US box office despite slowing down a bit. Here is the complete report.
Day 7 Collections
As per the latest estimates, Taxiwala collected nearly Rs 20 Lakh at the US box office on Day 7 and continued its dream run. Even though the figure is a bit lower than that of the previous day, it is still quite decent. And, this proves that Taxiwala is still the top choice of the target audience.
Beating The Odds!
Taxiwala was leaked online in HD quality merely days before its theatrical release and this ruffled a few feathers. Similarly, it is not really a mass film. As such, its commercial prospects were a bit limited. Despite these factors, Taxiwala has managed to beat the odds and emerge as a winner.
The Healthy WOM Does The Trick!
The consensus is that Taxiwala is a pretty good film and it brings something fresh to the table. The film reportedly has quite a few gripping/funny moments that have gone well with the critics. Vijay Deverakonda too has made a solid impact courtesy his animated performance. As such, the WOM is quite healthy and this has worked in its favour.
AAA Debacle Helps Taxiwala
The film also seems to have benefited because of the lacklustre response to Amar Akbar Anthony. The Ravi Teja starrer hit the screens a day before Taxiwala and sank without a trace at the box office. It also failed to impress the critics.
The Final Word
The phenomenal response to Taxiwala clearly shows that Vijay Deverakonda is the undisputed choice of ‘Gen Y' and understands the pulse of the audience quite well. The era of the ‘Rowdy' is truly upon us. Enough said!