Touched
The
Rs
150-crore
Mark?
The
reports
suggest
that
the
pre-release
business
of
the
movie
has
almost
touched
the
Rs
150-crore
mark,
which
would
be
an
all
new
record
in
the
Telugu
Film
Industry.
Theatrical
&
Non-Theatrical
Rights
According
to
the
reports,
the
theatrical
rights
of
Maharshi
is
expected
to
have
been
sold
for
a
whopping
amount
of
Rs
102
crore.
In
addition
to
that,
the
film
is
also
expected
to
have
fetched
Rs
47.5
crore
in
terms
of
non-theatrical
rights.
A
New
Record
In
Tollywood
If
these
numbers
are
anything
to
go
by,
Maharshi
has
set
a
new
record
in
the
Telugu
film
industry
as
it
has
become
the
only
movie
after
Baahubali
to
fetch
this
much
amount
in
the
form
of
pre-release
business.
The
Other
Movies
Excluding
Baahubali,
only
three
Telugu
movies
have
gone
past
the
Rs
100-crore
milestone
in
terms
of
the
pre-release
business.
The
previous
films
that
crossed
the
mark
were
Spyder,
Agnyaathavaasi
and
Bharath
Ane
Nenu.
The
First
Tollywood
Hero
To
Achieve
This?
If
the
reports
regarding
the
pre-release
of
business
are
to
be
believed,
Mahesh
Babu
has
scored
a
hat-trick
with
Maharshi.
He
has
become
the
first
ever
Tollywood
actor
with
three
back-to-back
movies
doing
a
pre-release
business
of
above
Rs
100
crore.