The most prestigious, ambitious and the first big release of the year, NTR Kathanayakudu, had impressed the audience with its promising trailer and promotions. Despite being the first flick to get released during Sankranti , its opening numbers weren’t too impressive in the domestic circuit while the premiere numbers in USA were pretty decent considering Nandamuri Balakrishna’s pull in the said region.
However, the reviews for the movie started pouring in soon after the premiers, And, they were mostly, average to decent. The mixed reviews, other Sankranti releases and probably the lengthy run-time of the movie cost the team of NTR Kathanayakudu bit more than what they had anticipated.
Right from the Day 1, the movie did not take a giant leap or even, didn’t quite take-off at the Box-office. Touted to be a prestigious flick of the Nandamuri Family, as the flick is based on the legendary life of yesteryear demi-god, NT Rama Rao, nothing quite worked in favour of this biopic.
The first part of the NTR biopic has earned a meagre distributor share of just over 18C in a week’s time while it was sold for a whopping 70C. Trade experts anticipate a colossal loss between 65-70% in its overall business and that is now quite a concern to Balayya and team.
The failure of NTR Kathanayakudu could be because of the fact that it is more like a classic and does not offer entertainment to the masses.
The makers don't want this effect to be carried on to its sequel, NTR Mahanayakudu. The sequel will unveil the political life of Rama Rao and is said to play some good hand for TDP during elections.
Mahanayakudu was earlier slated for a Feb 7th release soon after the first part. But with such a lukewarm response, the team is contemplating pushing the release date even further.
Rumors are ripe that NBK Production house might push the movie to either Ugadi or Summer season which gives them ample time incorporate some marketing strategies and rectify some mistakes, if any.