Vijay
Deverakonda,
the
resident
'Rowdy'
of
Telugu
cinema,
is
gearing
up
for
the
release
of
his
maiden
production
venture
Meeku
Matrame
Chepta,
featuring
director
Tarun
Bhascker
in
the
lead.
The
film,
directed
by
newcomer
Shammeer
Sultan,
has
the
potential
to
help
him
add
a
new
dimension
to
his
career,
which
makes
it
a
crucial
release
for
the
young
sensation.
Now,
here
is
a
major
update
about
Meeku
Matrame
Chepta,
According
to
Cinejosh,
the
Arjun
Reddy
hero
has
decided
to
stop
promoting
the
movie
due
to
the
Sye
Raa
storm.
Sye
Raa,
featuring
Chiranjeevi
in
the
lead,
is
arguably
the
biggest
release
of
the
season.
It
has
created
a
great
deal
of
buzz
in
most
markets
due
to
its
stellar
cast
and
impressive
trailer.
Given
these
circumstances,
Vijay
Deverakonda
reportedly
feels
that
there
is
no
point
in
wasting
money
on
promoting
Meeku
Matrame
Chepta,
He
is
likely
to
turn
his
attention
to
his
production
venture
from
October
9.
The
general
feeling
is
that
Vijay
Deverakonda
has
taken
a
sensible
decision
as
Chiranjeevi
is
still
a
force
to
be
reckoned
with.
His
Khaidi
No
150,
a
remake
of
the
Tamil
hit
Kaththi,
did
well
at
the
box
office
despite
clashing
with
Gautamiputra
Satakarni,
which
serves
as
strong
proof
of
his
star
power.
Coming
back
to
Meeku
Matrame
Chepta,
it
is
touted
to
be
a
coming
of
age
entertainer
that
has
a
youthful
vibe
to
it.
Many
feel
that
the
film
,
slated
to
arrive
in
theatres
on
October
18,
has
the
potential
to
be
a
surprise
hit.
On
the
other
hand,
Sye
Raa
is
a
period
drama
that
revolves
around
the
exploits
of
a
freedom
fighter
while
highlighting
an
unknown
side
of
the
British
rule.
The
movie,
helmed
by
noted
filmmaker,
Surender
Reddy,
features
Tamannaah
and
'Thalaivi'
Nayanthara
as
the
female
leads
opposite
Chiranjeevi.
Actors
Amitabh
Bachchan,
Vijay
Sethupathi,
Jagapathi
Babu,
Niharika
and
Sudeep
too
are
a
part
of
the
magnum
opus,
slated
to
arrive
in
theatres
on
October
2.