Malayalam Megastar Mammootty is currently in the limelight for his latest Telugu film Yatra, which hit the screens on Friday (February 8, 2019). Directed by Mahi V Raghav, the film is based on the life of former Andhra Pradesh Chief Minister Yeduguri Sandinti Rajasekhara Reddy (YSR) and touches upon his concern for the farmers. Yatra arrived in theatres with a decent amount of buzz and collected nearly Rs 3 crore on Day 1. It held well over the weekend and on the First Monday (February 11, 2019). Yatra has also raked in a decent amount today (February 12, 2019).
Day 5 Collections
Yatra had collected nearly Rs 6 crore at the AP And TS box office in 4 days and emerged as the top choice of the target audience. As per the latest trade estimates, it collected nearly Rs 50 lakh on Day 5 and remained steady. Its 5-day total is likely to be around Rs 6.5 crore.
A Decent Showing
This is quite a decent figure considering the fact that Mammaootty is not a big name in the Telugu film industry and neither is Yatra a commercial entertainer.
A Safe Venture
As Yatra's pre-release business was petty ordinary, it is a safe venture for the distributors. The drama needs to collect Rs 14 crore share worldwide in order to break even. Given the decent Week 1 performance, this should not be a difficult task for Yatra.
The WOM Is Above-Average
'Mammukka' has received impressive reviews for his moving portrayal of the late mass leader. Several critics have also pointed out that Yatra features several gripping scenes, which highlight the way in which the former Andhra Pradesh Chief Minister tried to protect the interests of farmers through his schemes. As such, the WOM is quite positive and this has worked in its favour.
The Road Ahead...
The Karthi starrer Dev is slated to hit the screens on February 14, 2019. Given the Kadaikutty Singam star's popularity in the Telugu states, the romantic-drama might prove to be a cause of worry for Mammootty's film.