Allu
Arjun
starrer
Ala
Vaikunthapurramloo
is
all
set
to
complete
its
50
days
in
theatres.
The
film
turned
out
to
be
a
blockbuster
at
the
box
office
and
all
thanks
to
Stylish
Star
fans.
Ala
Vaikunthapurramloo
was
released
worldwide
on
January
12,
2020.
The
film
was
distributed
by
Blue
Sky
Cinemas
overseas
by
stating
that
the
Allu
Arjun-starrer
will
not
be
streaming
on
digital
platforms
like
Amazon
Prime
Video
and
Netflix.
Hence,
the
film
got
a
humungous
response
from
the
masses
overseas.
The
Stylish
Star's
movie's
digital
rights
were
sold
to
Sun
Network
and
PR
team
had
clearly
stated
that
Ala
Vaikunthapurramloo
will
be
available
on
SunNXT
only
after
60
days
of
its
theatrical
run.
Later,
the
makers
released
the
film
on
SunNXT
just
after
48
days
of
its
release
with
a
tag
"You
won't
see
this
film
on
Netflix
or
Amazon
Prime".
This
tactic
helped
Allu
Arjun's
film
to
have
an
excellent
run
at
the
overseas
box
office.
However,
today
Ala
Vaikunthapurramloo
shockingly
started
streaming
on
Netflix.
Learning
about
the
film's
availability
on
Netflix,
fans
started
blaming
the
overseas
distributors
for
using
this
tactic.
As
per
sources,
the
PR
team
and
producers
of
Allu
Arjun's
film
played
these
cheap
tactics
to
gain
good
numbers
at
the
overseas
market.
Surprise!
Surprise!!
Surprise!!!#AlaVaikunthapuramuloo
is
available
on
@NetflixIndia
too.
USA
distributor
has
aggressively
promoted
saying
this
movie
will
not
be
seen
on
Netflix/Amazon.
On
the
contrary
Amazon
Prime
logo
is
displayed
on
#SLN
movie
title
cards!
Justifying
to
one
of
the
tweets,
Blue
Sky
Cinemas
wrote,
"We
are
told
that
movie
was
sold
only
to
Sunnxt
and
at
the
time
of
movie
release
sunnxt
is
not
available
outside
India,
so
we
used
that
tag
not
available
in
amazon
or
netflix.
It
so
happened
that
sunnxt
started
its
service
in
USA
like
a
month
back.
Netflix
is
a
surprise
for
us."
We
are
told
that
movie
was
sold
only
to
Sunnxt
and
at
the
time
of
movie
release
sunnxt
is
not
available
outside
India,
so
we
used
that
tag
not
available
in
amazon
or
netflix.
It
so
happened
that
sunnxt
started
its
service
in
USA
like
a
month
back.
Netflix
is
a
surprise
for
us.
Directed
by
Trivikram
Srinivas,
Ala
Vaikunthapurramloo
also
stars
Pooja
Hegde,
Tabu,
Jayaram,
Sushanth
and
others.
The
film
has
crossed
Rs
150-
crore
mark
at
the
box
office.