Literally
everyone
has
turned
into
cine
and
series
buffs,
thanks
to
the
current
lockdown
due
to
the
pandemic.
Be
it
television
or
digital
streaming
platforms,
companies
have
been
successful
in
grabbing
more
eyeballs,
hence
earning
more
profit.
Well,
Allu
Arjun's
Ala
Vaikunthapurramuloo
has
turned
a
lucky
charm
for
Netflix
India.
It
is
said
that
the
American
video
streaming
platform
has
changed
its
concept
on
Telugu
films
after
the
success
of
the
action-thriller.
Earlier
they
had
expected
that
the
film
would
have
a
good
number
of
viewers
due
to
its
tremendous
performance
at
the
theatres,
but
didn't
expect
that
it
would
be
on
top
trending
position
for
more
than
a
week
since
its
release
on
February
27
on
Netflix.
Well,
on
this
positive
note,
Netflix
is
planning
to
acquire
more
Telugu
content
in
the
future.
It
is
not
known
if
the
company
will
buy
more
Telugu
films
or
produce
Telugu
content,
but
as
per
recent
rumours
a
leading
producer
is
said
to
have
made
an
agreement
with
them
to
bankroll
original
web
series
for
the
leading
platform.
On
the
other
hand,
for
the
Telugu
audience,
Netflix
will
release
a
Telugu
remake
of
lust
stories
Coming
back
to
Ala
Vaikunthapurramuloo,
directed
by
Trivikram
Srinivas,
the
movie
gained
tremendous
response
at
the
theatres,
thanks
to
Allu
Arjun's
acting
chops
and
songs.
Bankrolled
by
Haarika
and
Hassine
Creations
and
Geetha
Arts,
the
movie
released
on
January
12,
2020,
and
procured
Rs
160
crore
globally
through
its
theatrical
run.
Interestingly
Ala
Vaikunthapurramuloo
created
a
non-Baahubali
record
in
the
Telugu
industry
surpassing
Prabhas'
Saaho
and
Ram
Charan's
Rangasthalam.
Revolving
around
the
story
of
baby
swapping,
the
action
drama
also
features
Pooja
Hegde,
Tabu,
Jayaram,
Rohini,
Rajendra
Prasad,
and
Rahul
Ramakrishna
in
pivotal
roles.
The
music
of
the
film
has
been
composed
by
S
Thaman
and
the
lens
cranked
by
PS
Vinod.