The
rapid
spread
of
COVID-19
has
indeed
affected
the
entire
country.
The
ongoing
lockdown,
owing
to
the
outbreak,
has
put
a
break
on
the
showbiz
and
it's
directly
affecting
the
box
office
business.
Many
films'
releases
have
been
stalled
and
now,
makers
are
wondering
about
the
losses.
Amidst
all,
Baahubali
producer
Shobu
Yarlagadda
recently
expressed
his
feeling
about
the
marketing
Strategies
that
could
get
affected
post
COVID-19
crisis.
He
feels
that
it
will
be
even
more
crucial
to
entice
and
bring
audiences
to
cinemas.
Expressing
his
concern
over
the
same,
Shobu
tweeted,
"Wondering
how
marketing
of
films,
particularly
Telugu
films,
will
change
in
post
Covid
era.
Assuming
pre-release
&
audio
events,
theater
&
mall
visits,
road
trip,
etc
can't
be
organized
anymore!
Bigger
shift
to
customized
digital
marketing
&
online
interactions."
"Marketing
will
play
an
even
bigger
and
crucial
role
if
we
have
to
excite
and
bring
audience
to
theatre," he
added.
On
the
professional
note,
Shobu
Yarlagadda
is
looking
forward
to
releasing
his
upcoming
Telugu
film,
Uma
Maheswara
Ugra
Roopasya,
a
remake
of
Malayalam
film,
Maheshinte
Prathikaaram.
Directed
by
Venkatesh
Maha,
the
remake
stars
Satya
Dev
in
the
lead
role.
The
makers
have
already
shot
the
film
and
it
was
supposed
to
release
on
April
17,
2020.
However,
due
to
the
lockdown,
the
release
was
stalled.
Uma
Maheswara
Ugra
Roopasya
also
stars
Naresh,
Suhaas,
Ramprasad
and
K
Raghavan
in
key
roles.
The
original
film,
directed
by
Dileesh
Pothan,
features
Fahadh
Faasil
in
the
titular
role.
Maheshinte
Prathikaaram
has
also
won
two
National
awards
for
best
original
screenplay
and
best
feature
film
in
Malayalam.