South
Indian
cinema's
recent
pan-India
theatrical
outings,
Pushpa:
The
Rise,
RRR,
and
KGF
2
have
taken
the
Bollywood
box
office
by
storm.
Here
is
a
look
at
3
possible
reasons
why
these
South
Indian
big
ticket
films
have
done
so
very
well
at
the
Hindi
box
office
belt.
Strong
Protagonists
One
of
the
few
things
that
RRR,
Pushpa
and
KGF
2
have
in
common
is
strong
protagonists.
Pushpa
revolves
around
Pushpa
Raj,
a
rustic
character
essayed
by
Allu
Arjun.
His
unique
mannerisms
and
demeanor
struck
a
chord
with
the
audience.
RRR
has
not,
but
two
strong
central
characters
Komaram
Bheem
and
Alluri
Seetharama
Raju,
played
by
Jr
NTR
and
Ram
Charan
respectively.
There
is
a
fair
deal
of
emotional
connect
associated
with
these
two
characters
in
RRR.
KGF
2
has
the
widely
famous
Rocky
Bhai
aka
Yash
in
the
centrifugal
role
and
it
could
well
be
one
of
the
strongest
protagonist-driven
films
in
recent
times.
These
protagonist-oriented
films
could
have
offered
a
new
movie-watching
experience
to
the
Hindi
audience
and
played
a
crucial
role
in
pulling
them
to
theatres
in
big
numbers.
Large
Canvas
RRR
and
KGF
are
particularly
shot
and
executed
on
a
large
canvas.
The
grandeur
and
larger
than
life
action
is
incorporated
into
the
narrative
and
played
a
decisive
role
in
attracting
the
theatrical
audience.
While
a
sizeable
section
of
the
audience
was
getting
accustomed
to
the
OTT
viewing
experience,
these
films
invigorated
them
to
step
out
to
watch
them
on
the
big
screens.
On
the
canvas
front,
Pushpa
is
not
as
enormous
as
KGF
2
or
RRR
but
this
Allu
Arjun
starrer
too
is
set
on
a
big
enough
canvas.
All
in
all,
a
larger
than
life
set-up
has
worked
in
favor
of
all
these
three
films.
Commercial
Entertainment
Bollywood
audience
were
mostly
served
urbane
content
on
OTT
and
it
got
to
a
point
that
they
were
craving
for
paisa
vasool
entertainment.
Then
came
Pushpa,
RRR,
and
KGF
2
with
proper
commercially
packed
entertainment.
Albeit
in
varying
proportions,
these
three
south
Indian
biggies
offered
the
right
blend
of
action,
drama,
and
more
importantly,
entertainment.
This
worked
wonders
for
all
three
of
these
biggies.
There
has
also
been
a
vacuum
in
the
Hindi
theatrical
as
it
has
been
quite
a
while
since
a
proper
Bollywood
biggie
that
caters
to
all
sections
of
the
audience
had
hit
the
big
screens.
Incidentally,
Pushpa,
RRR,
and
KGF
2
filled
this
void
and
in
accordancem
they
reaped
the
benefit
in
terms
of
theatrical
returns
in
the
Hindi
belt.