Sankranthi for the Telugu film heroes, producers, and directors is a game-changing season. Every year, several movies are lined up aiming at the three-day holiday during the festival. Sankranthi season is quite sentimental for several top-class heroes and most of them make sure to utilize the opportunity.
Accordingly, this year too, several big-budget and multistarrer star hero films which are in production now, are aiming for a Sankranthi release. Megastar Chiranjeevi's film with director KS Ravindra AKA Bobby tentatively titled #Mega164 and Prabhas's Adipurush are two films that have locked Sankranthi 2023. Along with these films are Thalapathy Vijay's Varasudu and Vaishnav Tej's yet-to-be-titled movies are also getting ready to hit the screens for Sankranthi.
Amid these developments, industry insiders are curious about the release of #Mega154 and Prabhas's Adipurush. While Chiranjeevi's movie is not a pan-India project per se, Adipurush is a prestigious project conceived and being produced by director Om Raut. The movie stars Kriti Sanon, Saif Ali Khan, and Sunny Singh among others in key roles.
With so much buzz around Chiranjeevi's film, which doesn't require much time for post-production, unlike Adipurush, which is a mythological drama loaded with heavy visual effects, it is highly impossible for Prabhas to win against Chiranjeevi's mass action entertainer, opine a few insiders of the industry.
Also, adequate time for promoting the film is crucial for its success. Hope the team of Adipurush will buckle up for promoting the film vigorously if they want to release the film during the Sankranthi season.