Megastar
Chiranjeevi's
films
were
unbeatable
at
the
box-office.
The
actor
has
ruled
over
millions
of
hearts
for
over
decades
and
the
industry.
But
with
each
passing
decade,
the
star
has
delivered
several
flops,
and
with
the
emergence
of
new-age
actors,
Chiru's
career
is
taking
a
back
seat.
His
films
are
failing
to
do
good
business
and
fetch
numbers.
Tollywood's
market
will
witness
a
rousing
clash
at
the
box-office
between
Chiranjeevi's
Waltair
Veerayya
and
Balakrishna's
Veera
Simha
Reddy.
Even
though
Chiranjeevi
still
holds
a
strong
grip
over
his
fans,
Waltair
Veerayya
is
struggling
to
attain
100
crore
in
pre-release
theatrical
business.
This
decrease
in
Chiru's
market
value
is
also
due
to
Acharya's
disastrous
theatrical
failure.
However,
Acharya,
which
also
starred
Chiru's
son
Ram
Charan,
was
able
to
secure
a
deal
worth
approximately
130
crores.
The
film
has
been
attributed
to
reducing
Chiru's
downfall
as
a
star.
Waltair
Veerayya
and
Veera
Simha
Reddy,
both
releasing
on
festival
of
Sankranti
have
raised
the
competition
level.
A
few
days
ago,
it
was
reported
that
Chiru's
Waltair
Veerayya
is
slightly
ahead
of
Balayya's
film
in
the
Rayalaseema
region
in
terms
of
pre-release
business.
With
Godfather
not
making
a
lucrative
deal,
makers
of
the
film
too
had
to
go
their
own
release.
According
to
on
Track
Tollywood.com,
Waltair
Veerayya
Ceded
rights
have
made
a
deal
of
15
cr
while
Andhra
ratio
has
been
locked
for
42Cr
and
Nizam
has
been
valued
at
22
Crore.
The
gross
total
pre-release
theatrical
business
made
by
Waltair
Veerayya
in
Telugu
states
is
79
Crore.
Therefore,
the
combined
estimate
for
the
rest
of
India
and
overseas
is
approximately
16
cr.
So,
the
film's
total
business
now
stands
at
95
crore.
Speaking
of
Waltair
Veerayya,
the
makers
are
leaving
no
stone
unturned
to
make
the
mass
entertainer
a
worthwhile
experience.
They
have
roped
in
Bollywood
actress
Urvashi
Rautela
for
a
special
song,
who
will
shake
a
leg
with
the
megastar.
Meanwhile,
the
film
has
Ravi
Teja
in
an
important
role
and
Shruti
Hasan
as
the
female
lead.
The
music
has
been
compose
by
Devi
Sri
Prasad.