Kushi Pre-Release Business Andhra: Samantha-Vijay Deverakonda's Romantic Love Story Closes A Crazy Deal

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Vijay Deverakonda's upcoming romantic entertainer starring Samantha Ruth Prabhu in the female lead role, Kushi, is now back in the headlines. The movie written and directed by Shiva Nirvana, is going to hit the screens on September 1.

The songs composed by Hesham Abdul Wahab are trending on the music apps and the FM stations. Starting with 'Na Rojaa Nuvve,' 'Aradhya,' and the 'Kushi' title track are superhits and youth favourites. The Kushi movie is closing its pre-release, non-theatrical business deals ahead of its theatrical release.

Kushi is an important film for the director and the lead actors. Shiva Nirvana's last film is Tuck Jagadish with Nani. The movie was one of the biggest flops in the actor's career.

Vijay Deverakonda's recent release Liger tanked miserably at the box office. On the other hand, Samantha's Shaakuntalam also ended up as not only one of her career's biggest failures but also the tollywood industry's.

Kushi Andhra Theatrical Rights Sold For A Whopping

In the Andhra region alone, the movie's theatrical rights got sold for a whopping Rs 22 Crore, which is a huge offer for Vijay Deverakonda, given his history of previous films.

Kushi Cast

The movie stars Vijay Deverakonda, Samantha, Sachin Khedekar, Saranya Ponvannan, Murali Sharma, Lakshmi, Rohini, Vennela Kishore, Jayaram, Rahul Ramakrishna, Ali, Srikanth Iyengar, Bharath Reddy, and Sharanya Pradeep among others in key roles.

Kushi Crew

The movie is written and directed by Shiva Nirvana. G Murali cranked the camera, and Prawin Pudi worked as the editor. Hesham Abdul Wahab composed the film's entire background score and tunes. Naveen Yerneni and Y Ravi Shankar produced the movie under the Mythri Movie Makers banner.