NTR 30 Official Launch: Jr NTR, Janhvi Kapoor, Prashanth Neel & SS Rajamouli Attend Ceremonial Puja, SEE PICS

RRR star Jr NTR's much-delayed and highly-anticipated movie, NTR 30, written and directed by Koratala Siva, was finally launched in a grand puja ceremony held at Hyderabad on March 23. The movie is Jr NTR's 30th outing and is quite prestigious for the director and the actor as the film is crucial for their careers. Bollywood actress Janhvi Kapoor is roped in for the film's female lead character.

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For the puja ceremony, directors SS Rajamouli and Prashanth Neel, Tarak, Anirudh Ravichander, one of the producers, Jr NTR's half-brother Nandamuri Kalyan Ram, Srikanth Meka, and the film's lead actress Janhvi Kapoor among others were present.

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Janhvi Kapoor, who is making her Tollywood and south debut through one of her favourite co-stars Jr NTR, was seen wearing a traditional Kanjeevaram saree in green colour. She paired it up with a sleeveless blouse and sported traditional kundan jewelry. Janhvi left her hair open in curls. According to the insider buzz, Janhvi Kapoor charged a whopping Rs 4 Crore for her character in the film.

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At the ornated dais set-up for the official puja, Writer-director Koratala Siva said, "Set in forgotten coastal land in India. Men in these lands are more closer to beasts rather than to men. They won't fear Gods, they don't fear death even. But, what do they fear for? Let us wait and see. It is going to be a great emotional ride. I promise to all the fans and movie lovers that this is one of my best works ever."

NTR 30 is a production venture of NTR Arts and Yuvasudha Arts production banners. Anirudh Ravichander is the film's music composer. R Rathnavelu is cranking the camera and A Sreekar Prasad will work as its editor. Sabu Cyril will be heading the Production Design. The regular shooting of the film will begin at the month's end.