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Orange Re-Release: Originally A Flop, Ram Charan's Musical Love Story Made Great Numbers At The Box Office
Ram Charan, who celebrated his 38th birthday yesterday, is in the most-happiest phase of his life- personally and professionally. The actor's one of his most-loved films-Orange, which was a flop after his back-to-back successes, is now re-released. Orange's background score and tracks composed by Harris Jayaraj are highly successful. The songs are loved to date.
Orange, which was released in 2010 was written and directed by Bhaskar, who is known as Bommarillu Bhaskar. The movie is produced by Nagendra Babu aka Naga Babu, Chiranjeevi's brother under the Anjana Productions banner. Allu Aravind's Geetha Arts distributed the movie.
On the occasion of Charan's birthday, Orange was re-released. Fans of the film, and Ram Charan have been demanding the film's re-release. Upon its release on March 25, the movie made a shocking figure on the opening day. The shows were sold out and there was huge money. Initially, the movie was to be played for only three days from March 25 to March 27. Due to the overwhelming response, the producers have decided to continue it for one more day, i.e on March 28.
According to the available information, upon the release day, Ram Charan's Orange made Rs 74.89 Lakh from the Nizam region alone in two days.
Speaking
about
the
film's
re-release,
the
producer
of
Orange,
and
Ram
Charan's
uncle,
Naga
Babu
shared,
"Initially,
I
wanted
to
release
Orange
on
Ram
Charan's
birthday,
and
wanted
to
donate
the
proceedings
to
Pawan
Kalyan's
Janasena
party.
But
Allu
Aravind
wanted
to
release
Magadheera.
When
I
told
him
about
this,
he
immediately
agreed
to
let
Orange
hit
the
screens
on
a
re-release."
Producers Aravind, Bunny Vas, SKN, Sai Rajesh, and Dharmendra have helped in Orange's re-release, and I thank them for their support, said Naga Babu.
"We haven't expected the response from fans. Orange was an ahead-of-generation film and the generation today is connecting to it. The concept was sinked to today's youth and it is happy news for us, especially me."
He further added, "I am now satisfied and feel like I have given this re-release success as a gift to him. I am relieved of the feeling that I wasn't able to give him success. My pain now eased," said Naga Babu.
Orange stars Genelia as the female lead opposite Ram Charan. Shazahn A Padamsee is the second female lead in the film. Brahmanandam, Prakash Raj, Prabhu, Srinivas Avasarala, Sanchita, Sameer, Kalpika Ganesh, Manjula, Pavitra Lokesh, and Vennela Kishore among others played crucial roles.
B Rajasekhar and Kiran Reddy worked as the film's cinematographers. Marthand K Venkatesh edited the movie.
