Click it and Unblock the Notifications
Prince To Vaathi: Here's Why Tollywood Producers Are Making Bee Lines To Work With Kollywood Heroes, Read On!
The lines between language and stardom also got blurred owing to the ongoing trend of pan-Indian films. Makers are ready to shell out whopping amounts to set a crazy combination of the actor-director duo and market it.
When it comes to films, there is no bar of the language, actors, and genre. For the west, Indian cinema was only Bollywood until a couple of years ago but regional movie industries down south are larger-than-life in terms of production, budgets, stardom, profits, and business.
On individual capacity, movies of Tamil, Telugu, Kannada, and Malayalam have been doing exceptionally well at the global platforms as well. Films like RRR, KGF 1 & 2, Karthikeya 2, Kantara, Baahubali, Vikram, to name a few have gained massive recognition internationally bringing acclaim and minting money. The lines between language and stardom also got blurred owing to the ongoing trend of pan-Indian films. Makers are ready to shell out whopping amounts to set a crazy combination of the actor-director duo and market their films. They are trying to benefit from the image and craze the south actors have, by making bilingual films and dubbing them for the rest.
Dhanush's 'Sir' directed by young Telugu director Venky Atluri and produced by Telugu production house Sitara Entertainments appears to have hit the jackpot by garnering positive talk on the first day of the bilingual release in Telugu and Tamil. The makers are said to have realized a profit of about Rs 15 Crore to Rs 20 Crore on this action drama.
Star producer Dil Raju and director Vamshi Paidipalli's foray into Tamil cinema with Thalapati Vijay's 'Vaarisu' (Varasudu) created a buzz in both Tollywood and Kollywood industries. The film marks the Telugu debut of Vijay and Tamil debut of Dil Raju and the director. Turns out, the film made a profit between Rs. 30 crore to Rs. 40 crore to the makers, according to a few reports. The film, however, failed to pack a punch at the Telugu box office.
If not for competition with Megastar Chiranjeevi's 'Waltair Veerayya' and Nandamuri Balakrishna's 'Veera Simha Reddy', the film would have garnered more collections at the Tollywood box office. Meanwhile, Varasudu is not the first venture to make the most of a Tamil hero's stardom at both the box offices.
Slapstick comedy 'Jathi Ratnalu' director Anudeep KV directorial Prince with another Tamil superstar Sivakarthikeyan is the first ever to have explored the formula first. Surprisingly it proved to be a successful one. The film produced by Dil Raju, Tollywood's biggie under the Sri Venkateswara Cinemas in collaboration with Suresh Babu of Suresh Productions, was reportedly a success at both the box offices. Though Sivakarthikeyan was upset about the film's result at the Tamil Nadu box office, the Telugu people owned him.
With no other big films to compete with, Sir, is going to draw crowds to the theatres at least for the first few weeks. Meanwhile, there are chances of many Telugu producers and directors reaching out to Tamil stars to repeat the same formula from hereafter.
