Salaar: Angry Prabhas Fans Trend #BoycottPVRINOX On Social Media Platforms Before Release; Here's Why

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While the fans and action film lovers are awaiting the grand release of Prabhas and Prithviraj Sukumaran-starrer Prashanth Neel's high-octane directorial titled Salaar Part 1-Ceasefire, the most popular multiplex chain in India, PVR Inox's decision to withdraw Salaar from their screens caused an outrage.

The first part of this epic saga Salaar Part 1-Ceasefire is going to hit the screens on December 22 worldwide in Telugu, Tamil, Hindi, Malayalam, and Kannada.

Salaar Premise

Salaar Part 1- Ceasefire is the story set against the backdrop of a fictional kingdom called Khansaar. It is the tale of two best friends from childhood, who grow old to become the worst enemies. The story was so big that the writer-director chose to elaborate it in two parts. Deva aka Salaar and Varadaraj Mannar's story of friendship, trust, sacrifice, and vengeance is all about Salaar.

Fans Trend #BoycottPVRINOX & #BoycottSRK On Social Media

After the news about PVR Inox withdrawing Salaar shows in the Hindi-speaking belt on the release day, to avoid a clash with Shah Rukh Khan-Rajkumar Hirani's Dunki, angry fans unleashed their anguish on social media platforms. They started to trend #BoycottPVRInox, #BoycottSRK, #ShameonAjayBijli and #BoycottPvrAjayBijli

An avid netizen and Prabhas fan who goes by the name Vengal Reddy on the X platform elaborated, "PVRINOX, Miraj together made 260cr for BB2 and 200cr for KGF2 out of which south contribution would have been at least 50%, stop doing unfair trade practices and save your a** from trade volatility
@_PVRCinemas
#BoycottPVRINOX, (sic)."

Another user by the handle name 'Bengaluru Rebel' shared a meme featuring Prabhas and wrote, "I'm cancelling my 10 tickets due to their unethical behavior and request every movie lover to never watch again movies in #PVRINOX & #MIRAJ Boycott fraud
#AjayBijli

SHAME ON YOU AJAY BIJLI

#BoycottPvrAjayBijli #BoycottPvrInox #DownDownAjyaBijli, (sic)."

Check out some tweets below.

Salaar Part 1 will narrate the story of Deva and his friend Raj Mannar.
In the end, director Prashanth Neel introduces Salaar, the father of Deva, which will lead to the hype around the sequel. Jagapathi Babu's character as Varadharaj Mannar's role will be crucial in the sequel.

Salaar stars an ensemble cast including Prabhas, Prithviraj Sukumaran, Jagapathi Babu, Shruti Haasan, Shriya Reddy, Tinnu Anand, Easwari Rao, Ramacharandra Raju, Madhu Guruswamy, Saptagiri, Prudhvi Raj, Jhansi, Brahmaji, Naga Mahesh, Dubbaka Bhaskar Rao, and Gemini Suresh among other in key roles.

Bhuvan Gowda cranked the camera and Ujwal Kulkarni worked as the editor. Ravi Basrur composed the film's background score and music. Vijay Kiraandur bankrolled the movie under the Hombale Films banner, which earlier produced blockbuster hits like Kantara, KGF Chapter 1, and KGF Chapter 2 among others.