How OTT played a major role in growth of Malayalam industry

The rise of OTT platforms, which gives an opportunity to people watch their favourites show and programmes on digital platforms. Pandemic was the time, many OTT platforms have gained attention across the world. It notices that people started watching OTT releases that any other platforms like TV and YouTube. As per the reports, India is one of the leading markets OTT services worldwide with 42 crore viewers and 12 crore active paid OTT subscriptions.

After the arrival OTT platforms, it had become the only avenue for film releases. It brings a new experience among audience and attracted to large number of people to here. Comparing OTT platforms with Theatres, they offers a wide variety of rich and original content. It also offer a large variety of original web series and movies in different genres. And it started streaming in all regional languages. So, these are the reason behind, how OTT platform got popularity among audience.

With rich content and astonishing  performances, many Malayalam OTT releases grabbed the cinephiles attention around the world. From action, drama, thriller, romance and more, the industry churns out good content for all kind of viewers. Comparing with other regional OTT platforms, the industry has gained more attention from viewers during pandemic.

OTT platforms are still trending on the market. By presenting rich content, carrying interesting story plot may OTT releases are still favorite among audience. On other hand, they welcomed many talented and new faces to the industry to showcase their acting skills.

Several Malayalam movies released on various OTT platforms during Covid time. It had received good responses from audience and critics. Mahesh Narayanan's film CU Soon is one of the first Covid OTT releases in Malayalam during lockdown. Featuring Fahadh Fasil, Darshana Rajendran and Roshan Mathew in  lead roles, the film released on Amazon Prime Video and got critical appreciation from audience.The list also includes many super stars film like Shylock, Aaraattu, Forensic, Salute and many more.