IPL 2023: Jio Cinema Broke All Records on the Last Over of RCB vs CSK

During the 2019 season finals, Disney Hotstar got its highest viewership of 1.86 crore. The IPL's most heated rivalry match, between CSK and MI, which decided who was going to hold the first fourth trophy, increased the excitement of the clash. Shardul Thakur was dismissed by the Mumbai Indians by one run, and they went on to win the season's cup.

An impact player, S. Prabhudessai and bowler, W. Hasaranga were in the grease to score 19 runs in the last over. S. Prabhudessai, an impact player, and W. Hasaranga, a bowler, put in the work to score 19 runs in the final over. When the impact player knocks a six on the back after rotating single for the first two balls, RCB supporters can finally catch their breath. However, by giving the winning catch on the final ball, he failed to create a lasting memory for the crowd. By dismissing 8 RCB players, CSK defeated them by 8 runs.

A record-breaking 2.4 crore people watched the TATA IPL 2023 for free on JioCinema, which offered it to all viewers in India. JioCinema has also recorded the largest number of installs of any app ever. Every day, the streaming app brings millions of new spectators to the IPL.

The same strategy that he used to introduce Jio SIM cards to the market when major markets like Aircel, Airtel, etc. were involved. He captured the users while giving the sim card with a complimentary year of subscription. In the same way, he is allowing users to practise using the app for free.

JioCinema has outperformed the TV rights holder for the IPL in terms of sponsorships and advertisements by a wide margin. Along with the majority of the leading brands in the nation serving as marketers, the streaming app has secured 23 major sponsors for the competition.