Sold Out On You On OTT: When And Where To Watch Most Awaited Rom-Com K-Drama Online

Sold Out on You is an upcoming romantic comedy on Netflix starring Ahn Hyo-seop and Chae Won-bin. The series follows a high-powered home shopping host who travels to the countryside to secure a deal for a “miracle ingredient” grown by a mysterious farmer. What starts as a professional mission soon turns into a heartfelt journey as their contrasting lives collide, blending romance and humor while exploring themes of burnout, healing, and finding balance. 

Sold Out on You stars Ahn Hyo-seop as Matthew Lee and Chae Won-bin as Dam Ye-jin, with Kim Bum playing second lead Eric Seo, adding charm and tension to the story. The ensemble cast includes Go Doo-shim, Jo Woo-ri, and Yoon Jae-chan, along with several supporting appearances. Directed by Ahn Jong-yeon and written by Jin Seung-hee, the series is backed by a strong creative team, with executive production by Lee Seul-gi.

The trailer of Sold Out on You highlights a fun enemies-to-lovers dynamic between Chae Won-bin’s fast-talking host Dam Ye-jin and Ahn Hyo-seop’s calm farmer Matthew Lee, blending humor with emotional depth. Set against scenic countryside backdrops, their constant clashes and Ye-jin’s struggle with insomnia add both comedy and vulnerability. 

Sold Out on You is set to premiere on Netflix on April 22, 2026, with a global rollout following its broadcast on the South Korean network SBS. The series will run for a total of 12 episodes, released weekly on Wednesdays and Thursdays, building momentum toward its season finale on May 28.

Sold Out on You follows Chae Won-bin’s Dam Ye-jin, a successful home shopping host struggling with burnout and insomnia, who travels to a quiet village to secure a deal for a rare ingredient. There, she clashes with Ahn Hyo-seop’s Matthew Lee, a former researcher turned farmer who rejects corporate life. As their opposing worlds collide, what starts as a tense professional mission slowly turns into a journey of healing, where Ye-jin finds peace and Matthew begins to open up. Their growing bond is further tested by Kim Bum’s charming rival, adding emotional depth to this heartfelt story of love, balance, and self-discovery.