Last
year,
three
IPL
team
owners
(and
B-Towners)
--
Shahrukh
Khan,
Preity
Zinta
and
Shilpa
Shetty
produced
videos
to
promote
their
respective
teams.
This
year,
none
of
them
are
making
or
promoting
new
videos.
While
Shahrukh
Khan
(Kolkata
Knight
Riders)
will
promote
his
team
through
his
Korbo,
Lorbo,
Jeetbo
video,
Shilpa
Shetty
(Rajasthan
Royals)
and
Preity
Zinta
(Kings
XI
Punjab)
are
making
few
changes
to
their
existing
videos.
According
to
Shilpa
Shetty,
it
is
"budgetary
constraints" that
have
come
in
the
way
of
a
new
music
video
for
her
(and
husband
Raj
Kundra's)
RR
team.
Last
year,
their
music
video
cost
almost
a
crore
(Rs
85
lakh,
actually).
She
says
they
aren't
keen
on
spending
that
kind
of
money
on
a
music
video
this
year,
and
would
rather
spend
that
amount
on
other
things.
Shilpa
adds,
"I
don't
think
any
of
us
(SRK,
her
and
Preity)
are
going
in
for
a
new
music
video
this
year.
At
RR,
we
have
added
a
new
caricature
called
Muchoo
Singh,
who
appears
in
the
old
video.
It
was
the
marketing
team's
idea
to
have
him."
Shilpa
adds,
"One
of
the
reasons
we
decided
not
to
have
a
new
music
video
was
because,
last
year,
our
videos
were
not
shown
much
in
India
as
the
event
was
hosted
in
South
Africa.
We
wanted
to
play
our
song
Halla
Bol
as
we
didn't
want
to
change
it.
The
song
works
well
for
us.
With
Muchoo
Singh
and
the
earlier
music
video
re-edited
and
re-shot
in
an
innovative
manner
by
Ken
Ghosh
(who
had
shot
RR's
music
video
too),
this
video
looks
as
good
as
new."
About
the
possibility
of
a
new
KKR
video,
SRK
says,
"Haven't
decided
yet."
Preity
Zinta
says,
"The
team
is
the
same,
and
we
want
the
original
song
to
be
our
signature
tune."
Last
year
at
this
time...
Last
year,
Shahrukh
had
shot
the
KKR
song
Too
Hot
Too
Cool
in
a
music
video
(with
his
team
members)
directed
by
Farah
Khan
at
the
helipad
area
in
Film
City.
The
whole
look
and
concept
had
been
African
as
the
IPL
2's
venue
had
been
shifted
to
South
Africa.
Shilpa
and
Raj
had
hired
a
jet
plane
during
the
shoot,
Sunidhi
Chauhan
for
rendering
the
song
and
had
shot
it
in
Jaipur.
Preity
and
Ness's
Kings
XI
Punjab
theme
song
Dhoom
Punjabi
was
sung
by
Daler
Mehndi.
The
anthem
video
was
headlined
by
Daler
Mehndi
himself
along
with
Preity
Zinta.