Celebrity
advertisements
have
become
a
trend
to
attract
audiences
for
many
years.
Well-known
brands
cash
in
on
famous
celebrities
just
to
grab
attention.
A
source
quoted
Prahlad
Kakkar,
CEO,
Genesis
as
saying,
“Celebrity
endorsements
do
make
sense
for
IT
products.
If
it
is
Amitabh
Bachchan,
Shahrukh
Khan
or
Hritik
Roshan,
it
surely
makes
sense,
as
they
are
known
to
be
quite
discerning
in
nature.
These
guys
are
very
savvy
in
terms
of
hardware,
computers,
IT,
etc.”
Indians
are
mostly
influenced
by
Bollywood
celebrities
and
they
keep
a
tab
on
what
Bollywood
stars
do,
what
they
eat,
what
they
use,
etc.
Aamir
Khan
tops
the
list
as
the
most
expensive
B-town
actor,
even
though
he
is
selective
in
his
choice.
He
is
known
for
setting
trends.
He
was
approached
to
endorse
a
leading
watch
brand.
In
2008,
Aamir
was
the
highest
paid
endorser.
His
few
endorsements
include
Samsung
mobiles,
Titan
watches,
Tata
Sky
and
Coca
Cola.
Fees*:
4
crores.
Shahrukh
Khan
is
not
only
king
in
the
film
industry,
but
also
tops
the
list
in
endorsing
national
and
international
products,
amongst
any
other
celebrities.
He
has
been
the
first
choice
of
many
brands
for
promoting
their
products
and
ideas.
According
to
a
survey
by
TAM
Media
Research
(2008),
SRK
had
endorsed
maximum
brands
on
TV.
He
endorses
leading
brands
like
Airtel,
Videocon,
Pepsodent,
Emami,
Hyundai
Motors
and
Dish
TV
and
international
brands
like
Nokia
and
Tag
Heuer.
Fees*:
2-3
crores.
Salman
Khan
is
no
less
than
a
brand
in
himself.
He
too
is
riding
high
on
endorsements.
Detergent,
and
an
inner
wear
brand
are
few
which
he
endorses.
He
is
the
brand
ambassador
of
a
new
US-based
factual
entertainment
channel-History.
He
has
a
record
deal
with
travel
company
Yatra.
Suzuki
Motorcycle
India
has
announced
him
as
a
brand
ambassador
for
India.
Previously,
he
was
a
brand
ambassador
of
Mountain
Dew
drink.
Fees*:
1.5
crores.
Ranbir
Kapoor,
the
young
and
talented
actor,
is
also
in
much
demand.
With
just
less
than
10
films,
Ranbir
overtakes
Aamir
and
Shahrukh.
“Ranbir
with
his
hits
and
bouquet
of
films
had
only
added
dimensions
to
his
personality.
From
a
boy
next
door,
to
a
young
hip
urban
youth,
to
even
promoting
something
serious,
Ranbir
is
the
face
that
almost
every
endorser
is
considering,”
a
source
quoted
top
brand
analyst
Harish
Bijoor
as
saying.
He
endorses
PepsiCo,
Docomo,
John
Players,
Hero
Moto
Corp,
Panasonic,
Nissan
and
Franco
Leone.
Fees*:
1.5-2
crores.
Amitabh
Bachachan
is
loved
by
people
for
his
style
and
dynamic
voice.
Advertisement
agencies
line
up
to
make
him
as
a
brand
ambassador
for
their
product.
It
was
said
that
Big
B
earns
more
from
his
endorsements
than
other
stars.
It
is
also
said
that
he
defeated
Aamir
with
a
whopping
Rs
10
crore
contract
with
ICICI.
Parker
pen,
Boroplus,
Dairy
Milk
and
Dabur
are
few
brands
promoted
by
Big
B.
Fees*:
1-1.5
crores.
Few
other
stars'
Fees*
are:
Akshay
Kumar:
Rs
1.5
-
2
cr
Hrithik
Roshan:
Rs
1.25-1.5
cr
Ajay
Devgn:
Rs
1-1.5
cr
Shahid
Kapoor:
Rs
1
cr
Imran
Khan:
1-1.25
cr
(Note:
Fees*-
Endorsement
fees/per
day
is
approximate
and
not
fixed.)