Reportedly, the whole film industry blamed Rajesh Khanna for the break up and supported Anju Mahendru. This made the actor furious and he blamed Anju and her friends for all the negative publicity.
Rumour has it that Rajesh Khanna had declared he would pay double price to the filmmakers (who have casted Anju Mahendru in their film) to give him lobby prints, posters, trailers and advertisement films of the actress, so that her movies never get released.
Not only this, the advertisement of a very famous brand of talcum powder endorsed by Mahendru also disappeared.
The story does not end here. When Rajesh Khanna married Dimple Kapadia, he deliberately diverted his baraat's (marriage procession) route to pass in front of Anju's house, before heading to the marriage venue.