Vijay
Mallya,
chairman
and
MD
of
the
UB
Group,
has
roped
in
actress
Shilpa
Shetty
to
be
the
new
brand
ambassador
for
the
vodka
brand
Romanov.
Shilpa
is
expected
to
be
seen
in
the
new
ad
campaign
for
the
brand
very
soon.
This
particular
brand
of
alcohol
is
mainly
targeted
at
the
young
Indian
who
loves
the
high
life.
Shilpa,
therefore,
was
the
ideal
choice
for
promoting
the
brand
as
she
symbolizes
the
grace
and
the
aspirations
of
the
jet
setting
youth.
Shilpa
Shetty
has
a
couple
of
films
lined
up
for
release
this
year.
She
was
last
seen
in
the
action
flick
Dus
in
which
she
played
the
role
of
a
super
cop.