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Eros, Red Carpet collaborate on new venture

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Thursday, November 22, 2007

London: Eros International, the London AIM listed leading integrated company within the Indian media&entertainment sector, has entered into a joint venture with Manish Goswami"s Red Carpet Films, a Mukta Arts company in to co-produce three to four films a year under this banner. In a separate deal Eros has also acquired global distribution rights of three forthcoming releases of Mukta Arts which include Bombay 2 Bangkok directed by Nagesh Kukunoor, Yuvraaj starring Salman Khan and Katrina Kaif and Black&White both directed by veteran showman Subhash Ghai.

Commenting on the development, Sunil Lulla, President India for Eros said, “We are excited about tying up with one of the leading veterans in the industry like Subhash Ghai. With this tie-up, we continue to focus on our strategic priorities that include presenting quality film content to discerning audiences. We are looking forward to leveraging Eros" global distribution in releasing this bouquet of prestigious releases by Mukta Arts".

“Mukta Arts and Eros enjoy a special relationship and through this tie-up for our films, we are confident of reaching out to a wider number of audiences worldwide through their excellent distribution infrastructure. We have had a great past track record with Eros with super hits going back a long way like Ram Lakhan, Khalnayak, Pardes and Taal", added Subhash Ghai.

Bombay 2 Bangkok, a breezy cross-cultural story directed by the talented Nagesh Kukunoor stars Shreyas Talpade and Thai actress Lena Christensen in lead roles along with a special appearance by Naseeruddin Shah. With Yuvraaj and Black&White, showman Subhash Ghai dons the director"s hat again. While Yuvraaj, a musical extravaganza has Salman Khan and Katrina Kaif in lead roles, Black&White; a social thriller will showcase two newcomers Anurag Sinha and Aditi Sharma along with Anil Kapoor as the protagonist.

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