Aamir wanted to ensure that the audiences rushed to the theatres because the film has been sold at a high price for 90 crores.
Even though it is not his home production, Aamir stands to benefit if the film does well as he has a percentage in the profit of the film.
Vikas Mohan, editor for trade magazine Super Cinema explains the film's stupendous opening, "It is the best period to release the film after Diwali, because of Christmas and New Year." When quizzed if the recent terror attacks would impact the film, he adds, "Credit for that should still go to Shahrukh Khan because warmed the audiences up with Rab Ne Bana Di Jodi and now Aamir has come for the final blow. The opening of the film is sensational and with the extended weekend that Aamir gets with this film, will be more than fruitful."
Trade analyst Komal Nahata says, "The promotion of the film has been outstanding right from the teaser promo to the last one. The advance booking too has been exceptional, and it has happened after a very long time. There are going to be earthquakes in cinemas nationwide starting tomorrow."
Aamir Khan says, "I am getting the reports that the advance bookings are very good. This is very encouraging for not only us but also the entire industry as advance bookings had almost vanished off late and only current bookings would happen. It means people are very excited about the film. We have worked hard on the film and I hope audiences like