After making Khosla Ka Ghosla, Raj Hiremath and Savita Raj Hiremath of Tandav Films Entertainment Pvt. Ltd. are now producing a video to mobilize masses to stand up in the movement against poverty. The video features celebrities from different fields. These include A.R. Rahman, Gulzar, Sonu Nigam, Sunidhi Chauhan, cricketer Yuvraj Singh, actor Ranbir Kapoor and model turned actress of Khuda Kay Liye Imaan Ali.
This video is being directed by Meghna Gulzar and is already in its production stage.