Some
Bollywood
celebrities
never
go
out
of
fashion,
do
they?
Give
an
Indian
a
ticket
for
the
latest
movie
or
to
a
cricket
match
and
he
will
be
your
slave.
For,
movies
and
cricket
are
two
passions
of
every
Indian.
Movie
and
cricket
stars
are
so
revered
that
they
acquire
cult
figure
personas.
The
result:
marketers
cash
in
on
their
popularity
and
use
them
to
promote
everything
from
underwears
to
colas.
Come
to
think
of
it,
from
the
cricketing
world,
Sachin
Tendulkar
is
the
hottest
property
in
India's
celebrity
endorsement
market,
making
him
the
top
money
grosser
in
cricket
history.
Now
add
Mukesh
Ambani
to
the
list
along
with
Sachin
Tendulkar
and
what
happens?
Aila...aala
re
aala.
The
birth
of
Mumbai
Indians,
one
of
the
favourites
to
win
the
2009
IPL
played
in
South
Africa.
But
the
question
everyone's
asking
right
now
is,
where
are
all
the
Mumbai's
favourite
Bollywood
film
stars
who
should
be
supporting
their
Mumbai
Indians?
We
have
already
witnessed
a
strong
line
up
of
our
Indian
film
fraternity
with
Shahrukh
Khan
and
Juhi
Chawla,
Preity
Zinta,
Shilpa
Shetty
and
Akshay
Kumar
supporting
their
individual
teams
Kolkata
Knight
Riders,
Kings
XI
Punjab,
Rajasthan
Royals
and
the
Delhi
Daredevils.
Last
year
we
saw
Arjun
Rampal
and
Karan
Johar
also
support
Shahrukh's
Kolkata
Knight
Riders.
For
Mukesh
Ambani
and
Sachin
Tendulkar,
well,
the
wait
has
ended.
After
Hrithik
Roshan
last
year,
the
first
Bollywood
celebrity
this
year
to
support
the
Mumbai
Indians
in
the
IPL
season
2
in
South
Africa
is
Raveena
Tandon.
She
is
cheered
her
favourite
team
to
the
fullest
along
with
her
husband
Anil
Thadani
who
also
accompanied
her.
That's
not
it.
We
have
also
been
hearing
from
the
grapevine
that
each
time
the
Mumbai
Indians
will
play
from
now
on,
a
Bollywood
celeb
will
be
seen
supporting
them.
The
next
probable
stars
you
may
likely
see
on
your
television
screens
soon
are
Eesha
Koppikhar,
Hurman
Baweja,
Celina
Jaitley,
Shreyas
Talpade,
Vatsal
Seth,
Sonal
Chauhan
and
Riya
Sen,
all
lending
their
popularity
to
the
already
popular
team,
the
Mumbai
Indians.
Story first published: Thursday, July 21, 2011, 11:16 [IST]