For this game, Saif has tied up Sangam Gupta of Trine Animation and Gaming Studio. Readers may note that this is one of the very few companies that create Xbox and PlayStation games. Saif has planned to start the pre-release promotions of this film in April next year, with the PlayStation game and a comic book. Talking about the two concepts of promoting the film, Saif said that the idea was to come up with a different medium of expression that will appeal to kids as well as adults.
For the uninitiated, Agent Vinod stars Saif in the lead, with his real-life lady love Kareena Kapoor. The film is directed by Sriram Raghavan.