However, let's pause and see what the film has done for Yash Raj Films. After having put big money on the likes of Ranbir Kapoor (Rocket Singh - Salesman of the Year) and Priyanka Chopra (Pyaar Impossible), both of which were loosing prepositions, the production house has finally hit the right notes with an unassuming Badmaash Company. One can be sure that even they would have been left a little surprise with the run of this film which is much more than just an average box office fare that they would have possibly bargained for.
With no competition in the second week, Badmaash Company is all set to add on some more moolah and comfortably cross the 30 crore mark in it's lifetime run. In addition, it also marks the arrival of debutant director Parmeet Sethi who has scored a boundary in his very first attempt.
Bollywood can throw up some surprises and there was one in store in the month of May with Shahid Kapoor getting a well deserved success in the form of Badmaash Company. Till the day of the film's release, many in the industry doubted if it would manage to even break even. However, as things stand today, junta has given a thumbs-up to the film with the first week collections boasting of a bountiful 21 crores. This is the second best start ever for Shahid Kapoor whose Kaminey had opened better than Badmaash Company last week. However, the budget here is half of what Kaminey would have cost which means that there are celebrations galore for Shahid Kapoor.