However, let's pause and see what the film has done for Yash Raj Films. After having put big money on the likes of Ranbir Kapoor (Rocket Singh - Salesman of the Year) and Priyanka Chopra (Pyaar Impossible), both of which were loosing prepositions, the production house has finally hit the right notes with an unassuming Badmaash Company. One can be sure that even they would have been left a little surprise with the run of this film which is much more than just an average box office fare that they would have possibly bargained for.
With no competition in the second week, Badmaash Company is all set to add on some more moolah and comfortably cross the 30 crore mark in it's lifetime run. In addition, it also marks the arrival of debutant director Parmeet Sethi who has scored a boundary in his very first attempt.