Anil's daughter Rhea who is producing, says, "When I first read the script of Aisha (based on the Jane Austen novel Emma), I realized every character has their individual style reflected through their characters. Designer Pernia Qureshi and I together created mood boards for every character along with their signature colors, went to New York and shopped. We have also used contemporary European and Indian designers. The film is about a group of friends seen through Aisha's perspective and coming into your own. It's about finding your heart and finding that special someone you can spend the rest the life with."
Aisha Kapoor (Sonam Kapoor) is an upper class Delhi girl who loves to wear trendy outfits. She's stylish and feminine yet is very strong. Pernia Qureshi who has designed all the women in Aisha says, "Aisha is very trendy yet girlie and wears lots lace and pretty outfits with polka dots, ribbons, headbands and hats. Her style quotient is the Lady Dior handbag she carries throughout the film."
Arjun Barman (Abhay Deol) plays an investment banker. Designer Kunal Rawal says his brief was to style Abhay according to his profession. "Abhay is a clotheshorse. His character is the perfect dresser. Strait-laced yet fun and casual but his outfits are slightly slicker. He's every girl's dream. We have given Abhay suits in mixed subtle colors, suits without belts, vintage tie clips, vintage YSL belts from New York in contrasting colors. Arjun loves his brown belts and shoes."