India"s
No.
1
FM
Station,
92.7
BIG
FM,
made
an
avant-garde
move
today
with
its
latest
innovation
on
interactivity,
by
unveiling
India"s
first
ever
'human-touch
interface" radio
application
for
listeners.
92.7
BIG
FM
launched
this
'human-touch"
radio
app
with
Bollywood
star
Manoj
Bajpayee
and
producer-cum-director
of
Aarakshan,
Prakash
Jha.
The
Aarakshan
team
selected
their
favorite
songs
on
this
futuristic
'touch-interface" radio
app,
thereby
taking
radio
into
a
new
realm
of
technology
and
personalization.
This
The
team
of
Aarakshan
complimented
the
team
at
92.7
BIG
FM
for
creating
this
innovative
application
for
listeners
and
fans
–
truly
a
first
in
the
history
of
radio.
This
'human-touch"
interface
app
will
be
experienced
by
audiences
through
the
live
radio
booths
hosted
by
the
92.7
BIG
FM,
across
high
footfall
areas,
to
enable
listeners
of
92.7
BIG
FM
to
select
songs
of
their
choice
and
beam
it
directly
to
the
studios
of
BIG
FM
on
the
fly.
Touch
Screen
is
an
innovation
launched
by
BIG
FM
for
the
first
time
in
India
across
the
markets
of
Mumbai,
Delhi,
Bangalore
and
Kolkata.
This
product
enables
audiences
at
a
public
place
to
select
their
favorite
music
track
to
be
played
on
BIG
FM.
Once
the
track
is
selected,
the
listener
will
be
alerted
via
sms,
20
minutes
before
the
song
is
played
on
air.
Soumen
Ghosh
Choudhary,
Business
Head,
92.7
BIG
FM
said,
“As
touch
screen
enabled
gadgets
permeate
our
daily
lives,
Radio
also
needs
to
push
its
boundaries
with
its
listeners.
The
first
ever
'human-touch"
interface
radio
app
by
92.7
BIG
FM
is
also
designed
to
build
a
more
intimate
connection
with
our
listeners
and
fans
in
select
physical
locations
across
the
country.
We
are
extremely
proud
of
being
the
pioneers
in
bringing
technological
innovation
in
the
radio
space.
We
are
also
thankful
to
Prakash
Jha
and
Manoj
Bajpayee
for
launching
this
unique
technology
and
sharing
it
with
our
fans."