Talking to PTI, Shirish Kunder said, "I do not believe in marketing and publising, when the first trailer comes if people like it they will watch it. I do not believe in shouting from roof top and saying watch my film...watch my film. I find it hard selling a film. I feel it is like begging. I am not going to hard sell this film."
The Bollywood director added, "When we start marketing the film, it will not be a PR thing, we will highlight plus points. I do not believe in giving interviews, talking about personal life. I don't want people to watch film because of anyone's personal life. Like how Aamir markets the film, its plus points, good things, something like that."
The movie is scheduled for a August release this year with Salman Khan-Katrina Kaif starrer Ek Tha Tiger and Akshay Kumar starrer Once Upon A Time In Mumbai 2 also hitting the screens same month. "August 31 is locked and there are big releases lined up. Two weeks before, Ek Tha Tiger is coming, we can't do anything. If people like it they will come and watch it," Shirish said.
Ask him about the competition he says, "I cannot do anything about it. I believe in..make your best and leave it to the audience. I don't bother about publicising and all...I don't think it is in my territory."